Twin Cities in Motion (TCM) has powered movement in our community for decades. When they came to Superhuman to refresh their nonprofit, our team built a brand that shows how movement is for everyone.

I wrote this anthem video that reveals the diverse things that TCM can stand for, and reveals their new logo.

I developed the tagline "Move for More" to invite our neighbors at every skill and comfort level to move in ways that matter to them — to discover new reasons to be active when they move with Twin Cities in Motion. It's an invitation to move in the present and take steps, strides, or sprints towards the future.

I even inspired myself to take up running, doing my first 5K in 2023 and my first 10K a year later.

Following our rebrand, TCM won Road Runners Clubs of America’s Communication Excellence Award. 🥇

Design: Sandy Meirovitz, Andrew Beckman
Creative Direction: Becky Radecki
Strategy: Lee Cerier, Ethan Hyslop
Agency: Superhuman