For Phillips 66 Gas, I tapped into midwestern values of making the most of things. In the name of "Live to the Full," I wrote quick-turn copy for real-time engagement and was on the ground making social content at live events.
When sports journalist Amar Shah shared this sweet tweet about his childhood sports team and Phillips 66's sponsorship, we jumped at the chance to show our gratitude and pride.
Thanks Amar! Sounds like your dad was a great member of the community—we wouldn’t be who we are without our station owners, and we’re so proud to be a part of your rich story. DM us, we’d love to send you a thank you.
— Phillips 66 Gas (@Phillips66Gas) April 26, 2018
We sent Amar's father a vintage sign and a handwritten letter. That's my actual handwriting in that letter!
My dad bought his first ⛽️ in 1986. A few days ago, @Phillips66Gas sent my dad this heartwarming letter and a neon sign as a gift of gratitude for what he’s accomplished. It was an incredibly sweet gesture. pic.twitter.com/uPr0HJiHsL
— Amar Shah (@amarshahism) July 2, 2018
I woke up well-before the crack of dawn to capture content and get to know the hot air balloons at the Albuquerque International Balloon Fiesta.