Auctane, Stamps.com's parent company, asked Superhuman to reimagine their diverse ecosystem of brands.

Ashley Zimiga and I worked on Stamps.com, Auctane's iconic home and office brand, to re-invigorate it for the modern sender.

First, we collaborated with the strategy team to craft a compelling and activating foundation.

With that in mind, we billed Stamps.com as "The Simple Way to Send"

I crafted voice & tone guidelines to help the Auctane team bring their new brand to life, plus a brand description to tie it all together.