
PrimeWaters Seafood tasked us with taking their premium salmon and shrimp off the stuffy, industry-standard bed of ice and into modern mealtimes. I scripted, helped storyboard and directed a shoot, with two family settings and six meal set-ups across two days to capture content for a campaign video, their shiny new website, and social use.
Dive into delicious with PrimeWaters Seafood and these warm, inviting scenes.
We developed social that leveraged their new brand and inspired mealtime exploration.
Copywriting: Angely Guevara
Art Direction and Design: Ashley Zimiga, Andrew Beckman
Creative Direction: Molly Waller
Project Management: Whitney Bauer
Production: Alex Reimringer, Kristan Nolan
Still Photography: Eliesa Johnson
Video: Faye & Voelker
Agency: Superhuman