PrimeWaters Seafood tasked us with taking their premium salmon and shrimp off the stuffy, industry-standard bed of ice and into modern mealtimes. I scripted, helped storyboard and directed a shoot, with two family settings and six meal set-ups across two days to capture content for a campaign video, their shiny new website, and social use.

Dive into delicious with PrimeWaters Seafood and these warm, inviting scenes.

Copywriting: Angely Guevara
Art Direction and Design: Ashley Zimiga, Andrew Beckman
Creative Direction: Molly Waller
Project Management: Whitney Bauer
Production: Alex Reimringer, Kristan Nolan
Still Photography: Eliesa Johnson
Video: Faye & Voelker
Agency: Superhuman