For Conoco's social media channels, I wrote quick-turn copy for real-time engagement to make the Rocky Mountain/PNW gas brand feel more at home on the internet.
When we uncovered that 75% of Conoco's Facebook Followers were anime fans, we created #MyHeroConoco—a social series starring an anime character based on the brand, Conoco-kun, and a strong and dependable sidekick, Car-head.
This work won the Innovation SABRE Award for Best Use of Social Media or Analytics for Audience Insights in 2020.
I gathered our thrilling Conoconime Manga series into a Twitter Moment, and replied to some of Conoco-kun and Carhead's stans.
Heroes. Monsters. Gasoline. Relive all six chapters of #MyHeroConoco as Conoco-kun and Carhead face off against Stay, their greatest enemy yet. And stay tuned. ⚡️ “My Hero Conoco”https://t.co/E2sQja5HXu
— Conoco (@Conoco) December 1, 2018
Thank you that was very touching and especially coming from someone with such a cute profile image. (ง ื▿ ื)ว
— Conoco (@Conoco) December 3, 2018
I helped our father-scented car fresheners say the things that simple tree-smelling air fresheners never could.
— Conoco (@Conoco) April 10, 2018
Conoco made a card game and I made sure to encourage players to destroy their foes.
Glad it’s with you! Let us know how hard you end up whooping your enemies.
— Conoco (@Conoco) December 20, 2018
When IHOP wanted to you know about their burgers, and not hyperfixate on the letter 🅱️, I wrote copy to discourage engagement.
we changed our name, but don't @ us pic.twitter.com/H1EuMV8Gfq
— Conoco (@Conoco) June 11, 2018
I even engaged with Twitter itself, hoping to be the first brand to die on a deserted island by retweet.
sup fans, we’re stranded on a desert island. Like for us to survive off eating starfish, RT for us to die instantly
— Conoco (@Conoco) October 3, 2018
🥇 AdFed MN The Show 2019 - Gold - Social Media, Campaign