The iconic American Bake-Off came back in Fall 2024 with an equally iconic host — the Pillsbury Doughboy, of course.

I helped ideate and script a teaser and reveal of his delightful co-host: Football Mama, actor, and Pillsbury baker, Donna Kelce!

Teaser

I scripted the reveal to work without the Doughboy needing to “fly from Minnesota”* to Donna’s home in Florida.

*get animated by the talented animation team that makes his pokable body real

Copywriting: Angely Guevara, David Valento
Art Direction and Design: Laura Schmidt
Creative Direction: Becky Eilers, Tess Nyberg
Agency: BBDO MW